'Recruitment is the process of identifying and hiring the best-qualified candidate (from within or outside of an organisation) for a job vacancy, in a most timely and cost effective manner,' (Business dictionary, 2011). The aims of recruitment are to obtain a group of suitable candidate for vacant posts trough a fair process. The recruitment process and activities must contribute to company goals in an efficient and cost-effective manner.
There are plentiful online recruitment sites which advertise jobs and courses. www.prospects.ac.uk is a vibrant site which is well layout. There are easy to read categories such as postgraduate jobs, student life and others. There are drop down menus, pictures and adverts which keep the reader’s attention. There is lots of advice and information for the client looking for work and the opportunity to take courses and learn as well as looking for a suitable job. It is easily accessible to anyone with a computer and internet however there are lots of recruitments sites so knowing the best ones to visit is hard. Also employers have many sites to post their adverts on so it would be wise to check a few. Online recruitments systems don’t allow someone to show their personality and individuality and therefore an individual that may fit into an organisation but not into the job title may be lost. It is also very impersonal and doesn’t give the individual an opportunity to express experiences they have been involved in that may really help with the job. Online adverts allow a huge range of individuals to apply therefore allowing a much larger pool however it then also decreases the amount of chance of every individual making it a lot harder to get the job from an online advert.
The army’s recruitment campaign has many different methods of inviting people into that occupation. They advertise on the internet, through television adverts, careers events and media such as newspapers. They often attend schools, colleges and careers events aims to young adults and teenagers. There are also offices within shopping centres where you can sign up or go for a careers interview where they will explain the different departments and opportunities within the army. They have a very well-known phrase ‘Army, be the best’ which is conveyed in every advertisement. http://www.youtube.com/watch?v=k2oEa0SLeiY&feature=related. One of the Army’s campaigns in 2007 was designed to encourage both women and ethnic minorities to apply as it is seen as a male career, however with over 140 different trades the army want to discard this stereotype. ‘The British army is launching a new recruitment campaign aimed at attracting more ethnic minority and women soldiers, featuring online personality tests and a new TV and radio advertising campaign.’ (Rob Watson) By re-branding the army as one, both regular and territorial, and making it more attractive to both women and ethnic minorities the army made their recruitment process more customer based. It employed methods such as online applications, personality tests and tools to test the motivational profile of individuals. Other methods that could have been used to advertise to women are showing more females already employed by the army, promote family days and offer nursery’s on bases.
The army is able to offer over 1000 jobs and many different careers. There is the option of regular army and territorial, which gives the opportunity of flexible hours and there are many benefits when being part of the forces e.g married quarters. It is a great way to gain life experience and learn lasting skills. The army’s recruitment centres are everywhere and its jobs are constantly being advertised. The adverts really draw its audience in with real people, dramatic music and excitement, the forces have a level of respect and many want to be a part of it as they are representing their country.
The advantages and disadvantages of online recruitment:
Advantages
· Cost effective- putting an advert on a company’s website does not cost anything and putting it on an agencies website is relatively cheap as well.
· It’s a quick method- as soon as the job is posted it is available to its audience and individuals can apply.
· It is available to a larger audience- online recruitment sites are now a regular process involved in most peoples job hunting methods.
· It is an easy process- individuals simply upload their C.V usually with the help of user friendly direction where little I.T. knowledge is needed.
Disadvantages
· So many candidates- with online recruitment agencies there usually aren’t a limit of applicants only a period of time it is available for. This therefore means the amount of candidates is very large as the internet allows the advert to be seen by millions. This therefore makes the chances of achieving the job role a lot harder and creates a lot more competition for the hopeful job hunter.
· It is not suitable for all job roles- some jobs just will not be able to be filled through online recruitment and other methods such as recruitment consultants or head hunters will need to be used. This is usually the case for highly respected jobs with a very specific job requirements, skills and knowledge. However for some selection processes online recruitment is only the first step and interviews and other methods will be used later on in the process.
References
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